Vicasso, formerly Internet Creations, needed a new look and feel that was bold, eye-catching, and fresh. With extensive experience in Saleforce app integration and development, an impressive sales team, and the expertise to provide their clients with truly custom solutions, they needed a brand that accurately depicted that. The logo mark consists of a backslash to represent the coding history of the company and the circle representing the full 360 degree view they can provide was an all encompassing approach to their brand identity. On top of that, bold and bright design elements were incorporated into the brand to bring it to life using patterns and gradients against dark and light backgrounds. Brand guidelines, consisting of positioning, brand pillars and personality as well as design and photography direction was provided to guide internal marketing department in the right direction.
