This project consisted of a total rebrand and website reconfiguration of a capital and investment firm with multiple business verticals. The goal was to create a new, refreshing brand focused on guidance that spoke to its audience, felt professional, and successfully conveyed the Argosy story while maintaining brand consistency across all business verticals. The rebrand included a new, custom, multi-site CMS, along with brand guidelines. I also created design elements that reinforced the feeling of traversing new grounds and a path forward using inspiration from topography, nature photography, and directional line work. This work was done under my position at FVM Strategic Communications.
