The purpose of this campaign was to bring more attention to Evonik's Comfort & Insulation division with an ad campaign that was captivating and could quickly give the end user an idea of how powerful these additives really are. Under strict layout brand guidelines, the concept and associated image were the only creative freedom. Using Photoshop and over 15 different images, both stock and photographed to create 3 realistic, visually pleasing images that convey the advantages of using Evonik additives. The project was done under my Art Direction position at Howard Miller Associates.
