Veseris had a unique goal of needing to create a completely new rebrand after branching off from a corporate company and becoming an independent pest control distributor. Within a very tight deadline, I was able to be a crucial part of the visual identity direction of the brand as well as building their microsite and all brand materials, along with an extensive, in-depth brand manual. This work was done under my position at FVM Strategic Communications.
The logo mark was designed with key differentiators in mind. Veseris, a complete full-service distributor, has many benefits, and capturing these unique benefits in a logo mark that is abstract and purposeful was a fresh approach to their brand.
A complete set of brand guidelines covering everything from logo usage and brand assets to photography style and clothing was crucial for internal marketing department use and understanding of the brand.
Brand materials were developed to continue the new brand story using elements and designs established through the guidelines. This included business cards, deck templates, letterhead, and brand launch advertising.