From concept to production, I came up with a direct contact campaign that would be engaging and memorable. Focusing on the "Setting the Standard" theme, we conducted 3 pieces of direct mail.
1. A slider mail piece 2. A pop-up mailer that directed to a landing page 3. A giveaway box for when the client meetings with a potential client Each piece was sent out at a designated time following the previous, and once a person of interest had scheduled a meeting they were given a fully customized box including a handout informational card along with a set of customized Woodmode branded coasters using actual pieces of Woodmode cabinetry.
